Question: If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
- Articles that answer sales-related questions, such as how much your product costs.
- An “About Us” page that describes the history of your company.
- General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product.
- All of the above.
Explanation
Creating content that addresses sales-related questions ensures that early website visitors find practical, relevant information that helps them evaluate your product. This type of content directly supports the sales process and engages prospects at key decision points. Focusing on actionable, buyer-relevant content maximizes the impact of limited resources. Content relevance to buyer needs drives engagement and accelerates the sales cycle.
Why the other options are incorrect
B) An “About Us” page is informative but does not directly help prospects make buying decisions.
C) General interest content may attract visitors but lacks alignment with immediate sales needs.
D) Not all listed options are equally effective; content should prioritize relevance to the buyer’s purchase journey.
Source for verification
HubSpot Sales Enablement Content Guide
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Enablement Certification" page.