Question: Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?
- Focus on your ads that help drive the highest total ATCR and invest less in ads that contribute the lowest ATCR.
- None of the above.
- Focus on your ads that help drive the lowest ATCR, but drive higher DPVR.
- Focus on your ads that help drive the least expensive cost per ATC, and invest less in ads that help drive the highest cost per ATC.
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