Question: Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- Minimum and maximum bid values are determined by the daily budget
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets the appropriate bid for each and every auction
- Sets manual bids for specific times of the day
Explanation
Automated bidding improves efficiency by saving time and marketing resources, as it eliminates the need for manual bid adjustments. It also integrates a large variety of signals (such as device, location, time of day, etc.) to evaluate user intent and make real-time adjustments. Additionally, it sets the appropriate bid for each and every auction, ensuring that the bid is optimized for the specific user and context of the auction.
Why the other options are incorrect
C) Automated bidding does not set manual bids for specific times of the day; instead, it uses machine learning to adjust bids dynamically across various conditions.
D) While automated bidding does consider the budget, it does not set minimum and maximum bid values based solely on the daily budget but optimizes for campaign goals such as conversions or ROAS.
Source for verification
https://support.google.com/google-ads/answer/6167122
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