A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they’ve chosen to use Target ROAS. What method can they follow to select their initial ROAS target?

Here is the answer of the question: A marketer is setting up a Google Search campaign using a conversion-based Smart Bidding strategy. To meet their value-based objectives, they’ve chosen to use Target ROAS. What method can they follow to select their initial ROAS target?

• They can investigate the campaign’s historical conversion value per cost metric in Google Ads, and then they can use that as a guide.
• They can offer the system the conversion cost that they wish to pay in their campaign.
• They can provide a Target ROAS that’s set to 10x the highest keyword cost in their campaign.
• They can use an average of what they estimate their competition is paying for conversions.

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