Amazon Marketing Cloud Certification

Question: To minimize the number of values rendered NULL due to aggregation thresholds, you can: Broaden any filtering that may […]

Question: What is the max window over which AMC can accrue Amazon Ads events? AMC will accrue and retain up

Question: Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries? Because

Question: The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion

Question: Which of the following business questions can be answered with an overlap analysis? What was the average impressions per

Question: Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during

Question: Which of these queries will only include purchase records from the underlying table? SELECT campaign, COUNT(DISTINCT user_id) AS purchasers,

Question: Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads

Question: When determining total impressions served over a given date range, you can use dsp_impressions or dsp_views. True False The

Question: Why are developer resources required for creating first-party tables in AMC? Because first-party table creation is an API-only feature

Question: Cost and fee fields are always reported in microcents. False True The answer(s) to the question is highlighted in