Question: An advertiser participates in a private auction. What happens if their bid isn't the highest?
- The advertiser will automatically win the auction.
- The deal is automatically canceled for the advertiser.
- All impressions go to the advertiser with the highest bid.
- The advertiser still receives half the deal impressions.
Explanation
In a private auction, multiple eligible buyers can compete for the same private inventory. Winning depends on auction competition, so the buyer with the strongest eligible bid receives the impression. A bid that is below another buyer’s bid does not win delivery for that impression. This is different from guaranteed inventory because impression delivery is not reserved for each participating advertiser.
Why the other options are incorrect
Deal canceled is incorrect because losing an auction does not automatically cancel the deal.
Automatically win is incorrect because a private auction requires competitive bidding.
Half the deal impressions is incorrect because impression share is not split by default.
Source for verification
https://support.google.com/displayvideo/answer/3415113
https://support.google.com/displayvideo/answer/3423616
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