Question: Arturo is planning the creative strategy for an upcoming campaign. What is the best approach to take?
- Use a multi-format approach running various format types (i.e. a combo for video and display ads)
- Leverage only the display format for brand consistency
- Leverage only the video format for brand consistency
or
- Use a multi-format approach running various format types (i.e. a combo for video, display ads, and audio - where available)
- Leverage only the video format for brand consistency
- Leverage only the display format for brand consistency
Explanation
A multi-format approach helps Amazon DSP campaigns reach audiences across different supply types and engagement environments. Combining formats such as display ads, video ads, and audio ads can increase reach and support different stages of the customer journey. This approach gives campaign optimization more opportunities to find effective placements. Relying on one format limits available inventory and reduces flexibility.
Why the other options are incorrect
Display format is incorrect because using only display limits format coverage and potential reach.
Video format is incorrect because using only video limits available creative placements and engagement types.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/display-ads-guide
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.