Author name: Pankaj Jangir

Question: How do you get charged with PPC? You pay when a user clicks on your ad that leads to […]

Question: Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research

Question: The negative exact keyword ‘-[beach chair]’ will exclude the following search term: Beach chairs Best beach chairs Best beach

Question: What is the primary metric for determining a winning ad? Clicks Lowest cost per click CTR Ad position The

Question: What are Google Search Partners? Websites that aren’t Google properties, but have a search box which delivers Google’s search

Question: With search advertising, what are advertisers competing with each other for? Higher conversion rate Ad position Number of ad

Question: How do you get more meaningful statistics without spending more money? Choose 3 correct answers. Add keywords Limit your

Question: What does tracking performance down a sales funnel enable you to do? Choose 3 answers. Know how much to

Question: True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your

Question: Google Ads hierarchy, from largest to smallest, is: MCC -> Account -> Campaign -> Ad Group Campaign -> Account

Question: Which is not an example of a dimension? Days of the week Visitors Devices Cities The answer(s) to the

Question: Conversion Optimizer works by: A/B testing your landing page for higher conversion rates Automatically adjusting bids keywords as well