Author name: Pankaj Jangir

Pankaj Jangir is a digital marketer, SEO expert, and entrepreneur passionate about helping businesses grow their online presence. With extensive experience in backlink building, content strategy, and SERP tracking, Pankaj Jangir specializes in crafting data-driven solutions to boost website rankings. As the founder of multiple online tools, including social media downloaders and SEO monitoring platforms, Pankaj Jangir is dedicated to creating innovative solutions that simplify digital marketing.

Pinterest Media Buyer Certification Exam

An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The Brand awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The Consideration campaign is optimized towards outbound clicks and has two Carousel ads. The Conversions campaign is optimized towards checkouts and has standard image ads with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?

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Question: An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of

Pinterest Media Buyer Certification Exam

An advertiser sets up a Conversions campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group's performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?

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Question: An advertiser sets up a Conversions campaign with three ad groups. Each group targets customers who previously added items

Pinterest Media Buyer Certification Exam

An advertiser is running two campaigns: one using the Brand awareness objective and one using the Consideration objective. The former is not reaching the desired CPM goal, while the latter is reaching the desired CPC goal. What should the advertiser do to help drive the best return on investment?

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Question: An advertiser is running two campaigns: one using the Brand awareness objective and one using the Consideration objective. The

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