Author name: Pankaj Jangir

Question: Xavier plans to launch a new campaign based on the winner of his creative split test. What are the

Question: Which tool in Ads Manager helps you determine which audience segments are engaging the most with your campaigns? Delivery

Question: Which of these options is NOT a variable you can experiment on with the split testing feature in Ads

Question: What is a best practice to limit attribution discrepancies? Create a separate ad account just for iOS14+ campaigns. Rely

Question: To compete in more auctions, which bid strategy should you select if you don’t mind winning some auctions above

Question: Using which type of Lookalike Audience lets you target the largest possible audience who have the broadest resemblance to

Question: Adjusting which of these options is the most impactful optimization lever for any active campaign? Creative Quality Targeting Parameters

Question: Which metric indicates the level of Snapchatter engagement over the course of a campaign? Click Rate Amount Spent Cost

Question: If an ad set is hitting its daily budget, what can you do to get into more competitive audience

Question: For a campaign that is already doing well, optimization is any action that increases what? Performance Audience Size Cost

Question: What is the most effective way to optimize your audience targeting? Expand the audience size Overlap targeting segments Increase

Question: What is the most likely reason you would see more installs attributed by SKAdNetwork than the standard framework in