Author name: Pankaj Jangir

Question: As a marketing expert at an eCommerce business, you’ve been asked to summarise the value of YouTube to the

Question: For potential customers in decision-making moments, what video ad formats are optimised to drive action and make it easier

Question: You’re running a Google video campaign with an awareness goal. You want to understand the extent to which your

Question: You’ve decided to run a new Google video campaign with an awareness goal. Why should you opt in to

Question: Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards? Views

Question: YouTube serves users, creators and advertisers in which of the following ways? Trust, innovation and creativity Trust, innovation and

Question: You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s

Question: You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should

Question: You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which

Question: Why should you opt into optimised targeting when creating a video action campaign? To reach audiences already familiar with

Question: You want to enter key words based on interest or behaviours for your Google video campaign. What audience solution

Question: You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal? Increase the