An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. What optimization levers will get the advertiser's campaign closer to that $2.50 goal?
Question: An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in