Author name: Pankaj Jangir

Question: When it comes to goal setting, what are key results? Key results are how you quantitatively benchmark and monitor

Question: True or false? Objectives typically have a designated time period, while key results can be long lived. True False

Question: What is the three horizon framework? The three horizon framework is the sun’s relative position to the earth at

Question: In the three horizon framework, what does horizon one symbolize? The initiatives you take to power short-term success The

Question: In the three horizon framework, what does horizon two symbolize? The initiatives you take to power short-term success The

Question: In the three horizon framework, what does horizon three symbolize? The initiatives you take to power short-term success The

Question: True or false? If one horizon begins to underperform, you should reallocate resources to those initiatives until they start

Question: Fill in the blank: You can attract people by using _________ to create content and experiences. a contact database

Question: In the engage stage what do you collect from an individual? goals first name information email address Explanation The

Question: What could a marketer use in the engage stage to engage with different segments of their audience? Ad retargeting

Question: True or false? The buyer’s journey is only used by your marketing team. True False Explanation The buyer’s journey

Question: What might your customer service team use the buyer’s journey for? Cross-sell Up-sell Resell All of the above Explanation