Author name: Pankaj Jangir

Question: LinkedIn’s B2C audience has two times the buying power of an average web audience. True False The answer(s) to

Question: Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn? Topic ownership Community management

Question: What are the advantages of thought leadership? Select all that apply. It’s a lower funnel strategy It can enhance

Question: Can you require someone provides their work email address in a Lead Gen Form? No, they can provide any

Question: According to LinkedIn, what are the top considerations for a successful brand awareness campaign? Target broadly to reach the

Question: What immediate result will I get with a Lead Gen Form? Multiple: online purchases, downloads, visits, etc. Multiple: retail

Question: Which of the following funnel stages apply to brand marketing? Select all that apply. Awareness Conversion Frequency Expansion Consideration

Question: How many assets do you need when creating your Lead Gen Form? Two: ad creative and form Three: Form,

Question: How would you define Lead Generation? Lead Generation happens at an earlier stage in the marketing funnel, where the

Question: Rodrigo is creating a Lead Gen Form that includes 5 fields. Does this align with LinkedIn’s best practice? No,

Question: 95% of buyers are out of market at any given time. False True The answer(s) to the question is

Question: Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign? Identify