Author name: Pankaj Jangir

Question: Fill in the blank: The goal of a commerce ad is to increase _____. engagement sales views lead generation

Question: What is one advantage of advertising on LinkedIn? Advertising on LinkedIn is often less expensive than advertising on Facebook

Question: What is one ad type that is unique to Snapchat? Story ads Image ads Sponsored messages AR lenses Explanation

Question: What’s the difference between first-party cookies and third-party cookies? First-party cookies are generated by visiting any website, third-party cookies

Question: What ad tracking method should you use to retarget people on social media who have visited your website? UTM

Question: A/B testing (split testing) is the process of: collecting data and user insights on the performance of online advertising

Question: True or false: Digital advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of

Question: How often should you evaluate your paid media budget? Weekly Monthly Quarterly Annually Explanation A paid media budget should

Question: Which ad types are available on social media platforms? Select all that apply. Lead ads Message ads Video ads

Question: What is the best way to advertise on Instagram? Create ad campaigns in the Facebook Ads Manager Create ads

Question: Which of the following goals are options available for advertising on Twitter? Select all that apply. Engagement Website clicks

Question: Fill in the blank: Automated bidding is powered by _____. HTTP cookies virtual reality machine learning ad tracking Explanation