Author name: Pankaj Jangir

Question: True or False? All link-building tactics require building a relationship in order to work. True False Explanation Effective link-building

Question: When building a relationship with the goal of receiving backlinks, what is the first thing you should do? Request

Question: Choose all that apply. What are the most important things to do when replying to press request alerts? Respond

Question: True or False? Backlinks build authority. True False Explanation Backlinks from reputable websites signal trust and relevance to search

Question: True or False? The majority of SERPs include some type of rich results. True False Explanation The majority of

Question: What are rich results? Google’s response to a user’s search query Visually enhanced search results that provide supplemental information

Question: What kind of company would benefit from the site links rich snippet? All companies can benefit from site links

Question: True or False? Structured data is a markup language. True False Explanation Structured data is a markup language, such

Question: When should you decide to work with a developer to implement structured data on a page? When there are

Question: What tool can you use to test for errors in structured data markup? Google’s Structured Data Testing Tool Google’s

Question: Why is over-optimizing bad? You can’t collect any impactful data to inform your next steps Google will be confused

Question: Choose all that apply. What data can you gather about your website from Google Search Console? Search impressions Position