Author name: Pankaj Jangir

Question: If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your […]

Question: A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion.

Question: If an ad campaign is optimized by Google’s AI, what’s happening? The campaign is using data-driven attribution to automate

Question: When ad campaigns are optimized by Google’s AI, what does that mean? It means they use AI and machine

Question: In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account? It tracks calls

Question: What could you do to improve your conversion rate if you’re getting a good amount of traffic from your

Question: What’s the correct way to describe enhanced conversions for web? It uses hashed, first-party data to unlock more powerful

Question: If you’re a marketer describing the criteria for store visits conversion tracking, what would you say? You’d say that

Question: How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature? By

Question: What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant? A

Question: Before a marketer can implement sitewide tagging, what’s the first thing they should do? They should us just the

Question: You imported Google Analytics conversions to Google Ads. What’s a benefit of that action? Letting first-party data be sent