Author name: Pankaj Jangir

Question: What makes influential people on Twitter different from those on other platforms? Influencers on Twitter tend to sell more […]

Question: What are the benefits of having different ad groups in your ad campaign? Measure performance in meaningful segments Distribute

Question: You're a French clothing brand, you want to connect with your audience in America and invite them to a

Question: You're launching a new restaurant franchise in a new market and you want to increase overall awareness of your

Question: You're about to launch your product in a new market and you want people to sign up for email

Question: What are the three categories for objective-based campaigns on Twitter? Awareness Video Views Conversion Consideration The answer(s) to the

Question: What are the benefits of frequency caps? Campaigns under 4 weeks see higher lifts in recall (+5%), brand awareness

Question: You want to expand your skincare brand to the markets in Germany and Austria. Currently, you only have the

Question: Why do you need creative asset optimizations when advertising on Twitter? Creative is the single most significant factor when

Question: You’re an experienced advertiser who knows how much you’re looking to pay per billable engagement at scale. Which bid

Question: In the @FootballManager example, how did @SIgames drive awareness across Europe to promote #FM21ReleaseDay? They used Trend Takeover+ and

Question: You are an International sportswear brand. You want to launch your campaign in several different English-speaking countries (America, UK,