Question: Besides store visits, what's another input needed to measure store sales?
- location extension information
- maps engagements
- surveys
- ad engagements
Explanation
Store sales measurement estimates offline purchase count and value by combining multiple privacy-safe data inputs. Store visit signals help identify likely physical visits, while Google Opinion Rewards inputs help estimate whether those visits resulted in purchases. Google Ads then uses AI and machine learning to model aggregated store sales conversions. This supports omnichannel reporting and bidding based on offline purchase value.
Why the other options are incorrect
Ad engagements help connect ads to offline activity, but they are not the additional purchase-validation input identified here.
Maps engagements indicate local interest, not whether a store visit became a purchase.
Location extension information supports store-location eligibility, not purchase confirmation for store sales.
Source for verification
https://support.google.com/google-ads/answer/9994849
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