Question: Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
- Create a separate marketing strategy for online and offline channels
- Find different offline advertising channels to reach your customers
- Encourage customers to shop in your preferred channel
- Meet customers wherever they're at in their digital shopping journey
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.