HubSpot Email Marketing Certification

Question: Fill in the blank: When performing email A/B tests, _______. testing one variable at a time is recommended, because […]

Question: True or false? When you conduct email A/B testing and create test groups, both groups should be a sample

Question: What is another term for A/B testing? Change testing Split testing Hypothesis testing Shared testing Explanation A/B testing is

Question: Which of the following is NOT a benefit of A/B testing? Reducing risk Improving open and click-through rates Building

Question: ‘Comparing two versions of marketing material to determine which performs better’ is the definition for what term? Email analytics

Question: You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s

Question: Select all that apply. Why is data important in your email marketing? It enables personalization features. It helps you

Question: When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?

Question: You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis.

Question: ‘The process of collecting, measuring, and analyzing data related to your email campaigns’ is the definition of what term?

Question: Which of the following is NOT a core component of a successful CTA? Urgency Clear and compelling copy Strategic