Getting Started with Influencer Partnerships – Certification Path

Question: What does conversion rate refer to? The percentage of clicks that result in the desired action. The profit generated […]

Question: What does click through rate refer to? The profit generated relative to the total amount of money put in

Question: If your company goals are to increase traffic and conversions, you should be concerned with the following metrics: Clicks,

Question: What is the main benefit of the Mid-tier influencer? They are effective at driving credibility and education around the

Question: If your goals are tied to reach and branding, you should consider using: Micro influencers Megawatt influencers The answer(s)

Question: If your company goals are to increase consideration and intent, you should be concerned with the following metrics: Sentiment,

Question: What is the main benefit of the Megawatt influencer tier? They ensure engagement and are affordable They offer mass

Question: Which payment models are best to use with brand ambassadors (i.e. influencers with whom you work on a long-term

Question: Choose the best example of the pay-per-post model. Brand pays a fee for each app download the influencer drives

Question: What is the main benefit of the Micro influencer tier? Impressions scale with resource investment Reach and accessibility Engagement

Question: When is it best to use the content retainer model? When engaged in ambassador-ship or long-term partnerships When engaged

Question: If your company goals are to increase brand awareness, you should be concerned with the following metrics: Impressions, engagement,