Google Ads – Measurement Certification

Question: When ad campaigns are optimized by Google’s AI, what does that mean? It means they use AI and machine […]

Question: In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account? It tracks calls

Question: What could you do to improve your conversion rate if you’re getting a good amount of traffic from your

Question: What’s the correct way to describe enhanced conversions for web? It uses hashed, first-party data to unlock more powerful

Question: If you’re a marketer describing the criteria for store visits conversion tracking, what would you say? You’d say that

Question: How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature? By

Question: What’s the definition of a Google tag, as described to a new advertiser by a digital marketing consultant? A

Question: Before a marketer can implement sitewide tagging, what’s the first thing they should do? They should us just the

Question: You imported Google Analytics conversions to Google Ads. What’s a benefit of that action? Letting first-party data be sent

Question: If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do

Question: You’re a marketer looking to track product newsletter sing-ups on your website. What type of conversion action should you

Question: If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase