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Pinterest Media Buyer Certification Exam - G Certification Course

Pinterest Media Buyer Certification Exam

Pinterest Media Buyer Certification Exam

An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The consideration campaign is optimized towards outbound clicks and has two carousel ads. The conversion campaign is optimized towards checkouts and has static creatives with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?

Question: An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of

Pinterest Media Buyer Certification Exam

An advertiser is testing Pinterest and wants to understand the impact Pinterest has on its conversions across multiple channels. The advertiser has run conversion/shopping campaigns for the past three months and wants to learn more about conversions from these campaigns compared to what it sees as its source of truth. Which measurement solution should the advertiser use?

Question: An advertiser is testing Pinterest and wants to understand the impact Pinterest has on its conversions across multiple channels.

Pinterest Media Buyer Certification Exam

An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group's performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?

Question: An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items

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