Question: Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
- Behavioral targeting
- Audience targeting
- Retargeting
- Demographic targeting
Explanation
HubSpot defines behavioral targeting as targeting based on actions people have already taken, rather than on demographics or the content environment. A prior visit to a pricing page is a strong engagement signal because it shows active interest in evaluating a solution. That makes this choice appropriate for reaching someone based on observed on-site behavior. In HubSpot’s framework, a page-view pattern like this is used to build a website visitor audience from tracked activity. HubSpot Academy+2HubSpot Knowledge Base+2
Why the other options are incorrect
Audience targeting HubSpot’s formal targeting methods are demographic targeting, behavioral targeting, and contextual targeting, so this is not the named strategy used here. HubSpot Academy
Retargeting This describes a tactic for re-engaging previous visitors, but the targeting method in HubSpot’s framework is classified by the underlying behavior being used. HubSpot Knowledge Base+1
Demographic targeting This relies on attributes such as age, location, or language, not on a person’s visit to a specific page. HubSpot Academy
Source for verification
HubSpot Academy: Learn How to Use Targeted Advertising HubSpot Academy
HubSpot Knowledge Base: Create ads audiences in HubSpot HubSpot Knowledge Base+1
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