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Search Ads 360 - G Certification Course

Search Ads 360

Search Ads 360

A digital marketer is managing campaigns across Google, Microsoft, and various social platforms. They need a unified tracking solution that makes sure a unique conversion isn't counted multiple times if a user interacts with ads on more than one channel. Which feature provides this accurate cross-channel measurement?

Question: A digital marketer is managing campaigns across Google, Microsoft, and various social platforms. They need a unified tracking solution […]

Search Ads 360

A travel agency wants to implement value-based bidding to prioritize high-margin bookings. They are currently passing hotel star ratings into Search Ads 360 at the time of purchase. Which feature should they use to automatically increase the reported conversion value by $30 specifically for 4-star hotel stays?

Question: A travel agency wants to implement value-based bidding to prioritize high-margin bookings. They are currently passing hotel star ratings

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