Question: Select all that apply. What is a canonical URL?
- Something that's useful if you have a single page accessible by multiple URLs
- The URL to the duplicate version of a main pillar page
- The URL to the version of a page that should be crawled and indexed
- Something that's useful if you have multiple pages with similar content
Explanation
A canonical URL identifies the preferred version of a page when the same content is reachable through multiple URLs or when multiple pages are substantially similar. HubSpot’s documentation says canonical URLs are used for duplicate content, and its HubL reference defines the canonical URL as the official URL a page should be accessed at. That makes it the version intended to consolidate crawling and indexing signals for search engines. In practice, this is useful both for one page with multiple URL variations and for multiple pages with similar content that should point to a primary version. HubSpot Knowledge Base+2HubSpot Developers+2
Why the other options are incorrect
B) The URL to the duplicate version of a main pillar page is incorrect because a canonical URL points to the preferred page version, not to the duplicate version. HubSpot Knowledge Base+1
Source for verification
https://knowledge.hubspot.com/seo/set-canonical-urls-for-duplicate-content
https://developers.hubspot.com/docs/cms/reference/hubl/variables
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