Question: The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
- Return on investment (ROI)
- Impression share
- Total number of clicks
- Return on ad spend (ROAS)
Explanation
Impression share is the correct strategy when the main objective is visibility. In Search Ads 360, target impression share bidding automatically sets bids to help ads appear in selected positions on the search results page. Brand exposure depends on how often ads are eligible to show and how prominently they appear. This makes visibility-focused bidding more suitable than conversion or revenue-focused strategies.
Why the other options are incorrect
Total number of clicks supports traffic goals, not brand exposure.
Return on investment (ROI) focuses on profit efficiency, not visibility.
Return on ad spend (ROAS) focuses on conversion value from ad spend, not exposure.
Source for verification
https://support.google.com/sa360/answer/9915292?hl=en
https://support.google.com/sa360/answer/14698217?hl=en
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