What is the drawback to using the last touch attribution model?

  • This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests).
  • This model makes it difficult to justify your team’s impact on your company’s bottom line.
  • This model lacks the ability to recognize actions that occurred outside a certain window of time.
  • This model ignores potentially influential interactions that occurred on the path to purchase.
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