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Here is the answer of the question: What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
- Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
- Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.
- Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
- Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.
The above question is related to “Display & Video 360 Certification Exam“. You can find all the updated questions and answers related to “Display & Video 360 Certification Exam” on the “Display & Video 360 Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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