Question: What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
- Conversion modeling and viewable view-through conversions (VTCs) can't be enabled on the same attribution model.
- Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.
- Conversion modeling helps fill the gap when some conversions can't be observed and attributed directly.
- Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.
Explanation
Conversion modeling estimates conversions that cannot be directly observed because of privacy, technical, or cross-device limitations. In Display & Video 360, attribution models can include modeled conversions by default. This improves reporting accuracy when direct conversion paths are incomplete. It also helps bidding and optimization use a more complete view of conversion activity.
Why the other options are incorrect
Conversion modeling and VTCs can be used in attribution settings and are not mutually exclusive by definition.
Viewable VTCs limit attribution to viewable impressions; they do not automatically double attribution credit.
Last interaction only is incorrect because viewable impression settings are not limited to one baseline attribution model.
Source for verification
https://support.google.com/displayvideo/answer/7409983
https://support.google.com/displayvideo/answer/11905523
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