Question: What's a main benefit of linking Google Analytics and Google Ads?
- You can increase the profit margin of the customer by looking at Analytics' recommended target ROAS for each campaign.
- You can download unified reports of Analytics and Ads data that can be integrated in the customer's CRM.
- You can capture user information built on third-party cookies that would otherwise be inaccessible.
- You can use the event data you capture for app install and conversion tracking.
or
- You can capture user information built on third-party cookies that would otherwise be inaccessible.
- You can use the event data that you capture for app install and conversion tracking.
- You can increase the profit margin of the customer by looking at Analytics' recommended target ROAS for each campaign.
- You can download unified reports of Analytics and Ads data that can be integrated in the customer's CRM.
Explanation
Linking Google Analytics 4 with Google Ads makes Analytics property data available for advertising measurement and activation. Advertisers can create Google Ads conversions from Analytics key events. This supports app and web conversion measurement using events already captured in Analytics. The link also helps align reporting and optimization across both products.
Why the other options are incorrect
Unified CRM reports is incorrect because linking does not create downloadable CRM-ready combined reports as the main benefit.
Recommended target ROAS is incorrect because Analytics does not provide campaign-level profit margin recommendations.
Third-party cookies is incorrect because linking Analytics and Ads is not a way to access otherwise unavailable third-party cookie data.
Source for verification
https://support.google.com/analytics/answer/9379420
https://support.google.com/google-ads/answer/2375435
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