Question: What's one way to improve the expected clickthrough rate of an ad?
- Experiment with different calls to action.
- Add negative keywords for enhanced targeting.
- Send traffic to the right landing page.
- Optimize your website for mobile devices.
Explanation
Improving expected clickthrough rate starts with making the ad text more compelling to the user. Google Ads specifically recommends experimenting with different calls to action to improve clickthrough rate and make the message more engaging. A stronger call to action helps clarify what the user should do next and can make the ad more relevant to the search. This is a direct ad-copy optimization, which fits the goal of improving how often users click the ad when it appears. Google Help+1
Why the other options are incorrect
Add negative keywords This can improve traffic quality by excluding irrelevant searches, but it is not the direct ad-copy method Google Ads recommends for improving expected clickthrough rate. Google Help+1
Send traffic to the right landing page Landing page relevance affects post-click experience and overall ad quality, but the recommended way to improve clickthrough rate here is to test stronger calls to action in the ad itself. Google Help+1
Optimize your website for mobile devices Mobile site improvements support landing page experience after the click, but they do not directly improve the ad’s expected clickthrough rate the way a better call to action does. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6167130?hl=en
https://support.google.com/google-ads/answer/2375444?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.