Question: When would you use an affiliate location extension?
- When an advertiser sells products or services through locations they do not own
- When an advertiser sells products or services to other manufacturers
- When an advertiser sells products or services through a location they own directly
- When an advertiser sells products or services through business-to-business commerce
or
- When an advertiser sells products or services through a location that they own directly
- When an advertiser sells products or services to other manufacturers
- When an advertiser sells products or services through locations that they do not own
- When an advertiser sells products or services through business-to-business commerce
Explanation
Affiliate location assets are used when products are sold through retail locations the advertiser does not own or operate. They help people find nearby stores that carry the advertiser’s products. This is appropriate for brands that rely on retailers, dealers, or other partner locations to complete offline sales. In Performance Max campaigns for store goals, these assets support optimization toward store-related outcomes through eligible partner locations.
Why the other options are incorrect
Business-to-business commerce describes a selling model, not the store-location ownership requirement for affiliate location assets.
Other manufacturers does not define an eligible retail location path for offline sales.
Owned directly should use location assets connected to the advertiser’s own business locations.
Source for verification
https://support.google.com/google-ads/answer/10834124
https://support.google.com/google-ads/answer/12971048
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.