Question: Which method can you use to determine if an ad drove incremental results?
- Geo-Based
- Store-Based
- Product-based
- User-Based
or
- Shop-based
- Geo-based
- Product-based
- User-based
Explanation
Conversion Lift is used to measure incremental conversions caused by Google Ads activity. A geo-based method separates comparable geographic areas into exposed and control groups. The difference in results between those areas shows the lift driven by advertising. This method is useful for offline-focused measurement because it can support offline conversion data aggregated by geography.
Why the other options are incorrect
User-Based can measure lift for audience groups, but the offline sales method emphasized here is geography-based.
Store-Based is not the standard Google Ads lift methodology for measuring incremental ad impact.
Product-based is not a recognized Google Ads incrementality test method.
Source for verification
https://support.google.com/google-ads/answer/12003020
https://support.google.com/google-ads/answer/14097193
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