Question: Which of the following would not contribute to ad fatigue?
- Using the same image on your ad for over a month
- Using only Facebook for your advertising strategy
- Offering the same ebook in your ad for two months straight
- All of these would contribute to ad fatigue
Explanation
Ad fatigue usually comes from repeated exposure, limited channel variety, or the same offer being shown too often. In Amazon Ads terminology, ad fatigue can happen when audiences see the same creative too many times, causing engagement to decline. Using the same image for over a month may contribute to fatigue in some cases, but it is not automatically the strongest indicator by itself. Frequency, audience size, campaign duration, and message repetition matter more than the image timeline alone.
Why the other options are incorrect
Facebook only is incorrect because relying on one channel can increase repeated exposure to the same audience.
Same ebook is incorrect because promoting the same offer for a long period can make the message feel stale.
All of these is incorrect because one repeated image alone does not always prove ad fatigue without considering frequency and audience response.
Source for verification
https://advertising.amazon.com/library/guides/ad-fatigue
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