Question: What is NOT an example of a social media crisis?
- Employees going rogue on social media
- A celebrity posting an update that sparks outrage
- A hack into a Twitter account for a major brand
- These are all examples of a social media crisis.
Explanation
A social media crisis includes public activity that can create reputation risk, customer confusion, or loss of trust. In Amazon Ads terminology, this connects to brand safety because public brand environments can affect how people perceive the company. Employee misconduct, public backlash, and account compromise can each require urgent response and escalation. The key issue is whether the situation can harm brand perception or customer confidence.
Why the other options are incorrect
Employees going rogue is incorrect because employee behavior on public channels can create reputation risk.
Celebrity outrage is incorrect because public backlash around a visible personality can affect brand perception.
Twitter account hack is incorrect because account compromise can damage trust and spread unauthorized content.
Source for verification
https://advertising.amazon.com/library/guides/brand-safety
https://advertising.amazon.com/library/guides/brand-strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.