Question: Which Smart bidding strategy would you use if you had a set campaign budget to spend on maximizing your lead acquisitions without focusing on cost-per-action or ROI targets?
- You would use Target impression share.
- You would use Maximize conversion value.
- You would use Enhanced CPC.
- You would use Maximize conversions.
Explanation
Maximize conversions is designed to get the highest possible number of conversions while spending the campaign budget. It fits this objective because the goal is to maximize lead volume, not to hold to a specific target CPA or target ROAS. Google Ads also treats it as a Smart Bidding strategy that uses auction-time bidding to adjust bids for each eligible search. That makes it the strongest match when the priority is acquiring as many leads as possible from a fixed budget.
Why the other options are incorrect
Target impression share focuses on visibility in search results, not on maximizing lead volume.
Maximize conversion value optimizes for total conversion value, which is different from maximizing the number of leads.
Enhanced CPC adjusts manual bids to help get more conversions, but it is not the primary Smart Bidding strategy for spending a set budget to maximize acquisitions.
Source for verification
https://support.google.com/google-ads/answer/7381968?hl=en
https://support.google.com/google-ads/answer/2472725?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.