Question: With behavioral targeting, you could reach people who:?
- are located in the Denver metro area and have a household income between $50,000 and $100,000
- have an interest in video games
- spent at least 5 minutes reading your most recent blog post
- spend a lot of time reading online news publications
Explanation
Behavioral targeting focuses on actions a person has taken, such as interacting with content or spending time on a specific asset. A person who spent at least five minutes reading a recent blog post fits this model because the audience is defined by observed engagement rather than by profile data alone. HubSpot distinguishes this from demographic targeting, which uses attributes like income or location, and from broader interest-based signals. That makes engagement time on owned content the clearest example of behavior-driven targeting in this framework. HubSpot Academy+1
Why the other options are incorrect
Located in the Denver metro area with a household income between $50,000 and $100,000 This uses profile attributes, so it aligns with demographic targeting, not behavioral targeting. HubSpot Academy+1
Have an interest in video games This describes an interest category, not a specific tracked action taken with the brand’s content. HubSpot Academy+1
Spend a lot of time reading online news publications This reflects a broad media habit rather than a direct behavioral interaction tied to the advertiser’s content or asset. HubSpot Academy+1
Source for verification
https://academy.hubspot.com/lessons/how-to-use-targeted-advertising
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