Question: You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
- Store Sales
- Store Visits
- Ad Actions
- Local Actions
Explanation
Local actions capture store-related interactions that happen after someone engages with an ad. These interactions can include actions such as calls, directions, and other location-based engagement. They help show how digital engagement leads customers toward a physical store visit. This makes the metric useful for understanding the path between ad interaction and offline intent.
Why the other options are incorrect
Ad Actions is not the Google Ads metric used for store-related offline engagement.
Store Visits measures attributed physical visits, not the intermediate location-based actions before the visit.
Store Sales measures attributed offline purchases, not the journey activity leading to a visit.
Source for verification
https://support.google.com/google-ads/answer/9994849
https://support.google.com/google-ads/answer/6100636
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