Question: You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- Location extension with a Google curated chain
- Affiliate location extension with a Google-curated Chain
- Affiliate location extension with a Global Location Group
- Location extension with Business Profile
Explanation
Products sold through a third-party retail chain should use affiliate location assets because the advertiser does not own the store locations. This setup connects ads to retailer locations where the products are available. A Google-curated chain is appropriate when the retailer is already available as a selectable chain in Google Ads. For Performance Max campaigns for store goals, these locations help optimize toward offline outcomes such as store visits, store sales, and local actions.
Why the other options are incorrect
Location extension with Business Profile applies to store locations the advertiser owns or manages.
Affiliate location extension with a Global Location Group is used for a predefined group of affiliate locations, not the standard curated chain selection.
Location extension with a Google curated chain uses owned-location assets rather than affiliate retail locations.
Source for verification
https://support.google.com/google-ads/answer/10834124
https://support.google.com/google-ads/answer/12971048
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