Question: Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren't performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
- Optimize for clicks
- Optimize for creative rotation
- Optimize for conversions
- Optimize for time spent on-screen
Explanation
Optimize for conversions prioritizes creative variants that are more likely to drive selected conversion actions. In Display & Video 360, creative optimization can rotate multiple creatives based on performance signals. When purchase volume is the key outcome, conversion-based optimization gives more delivery to the creative associated with stronger purchase results. This helps shift impressions toward the best-performing mobile phone model ad.
Why the other options are incorrect
Time spent on-screen is focused on attention duration, not purchase outcomes.
Creative rotation controls how creatives rotate, but it does not specifically optimize toward purchases.
Clicks prioritizes click activity rather than completed purchase conversions.
Source for verification
https://support.google.com/displayvideo/answer/3141450
https://support.google.com/displayvideo/answer/3027419
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