Question: Your colleague wants to check the Brand Lift Study (BLS) on his client's new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn't find any significant results for the deal. What could be the reason?
- The Brand Lift report can't show up instantly in Display & Video 360
- Brand Lift can't be measured for audio ads.
- Display & Video 360 can't support Brand Lift measurement.
- Brand Lift can't be measured for Programmatic Guaranteed deals.
Explanation
Brand Lift eligibility in Display & Video 360 depends on supported inventory and line item types. Audio inventory can be measured when it is part of eligible cross-exchange or YouTube & partners inventory. A Programmatic Guaranteed deal is not the supported buying method for this measurement setup. If the deal is outside eligibility, the study may not produce significant lift results for that inventory.
Why the other options are incorrect
Audio ads can be eligible for Brand Lift when they run through supported inventory.
Display & Video 360 supports Brand Lift through the Experiments area.
Instant reporting timing does not explain the absence of significant results for an ineligible deal.
Source for verification
https://support.google.com/displayvideo/answer/9570506
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