Question: Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
- Programmatic Guaranteed deal
- Preferred deal
- Private auction deal
- Open auction deal
Explanation
Programmatic Guaranteed is used when a buyer and publisher agree directly on reserved inventory terms in Display & Video 360. It supports a fixed number of impressions, negotiated pricing, and specific inventory access. Because delivery is guaranteed, it fits campaigns that require planned volume within a defined publisher section. This deal type is appropriate when inventory certainty matters more than auction competition.
Why the other options are incorrect
Preferred deal offers fixed-price access, but impressions are not guaranteed.
Open auction deal does not involve reserved inventory or a direct guaranteed agreement.
Private auction deal limits auction participation, but delivery still depends on competitive bidding.
Source for verification
https://support.google.com/displayvideo/answer/3423616
https://support.google.com/displayvideo/answer/7160685
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