Question: Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
- It allows you to decrease impressions in certain regions.
- It allows you to increase ad exposure to the same users.
- It allows you to reinvest your budget to reach new users.
- It allows you to decrease your unique reach.
Explanation
Programmatic Guaranteed frequency management can pass on bid requests after the campaign-level frequency cap has been met. In Display & Video 360, those skipped opportunities can create savings from users who have already reached the exposure limit. The budget can then be used to serve impressions to additional eligible users. This supports added reach rather than repeatedly serving ads to the same users.
Why the other options are incorrect
Decrease unique reach is incorrect because frequency management is intended to support broader reach, not reduce it.
Decrease impressions in certain regions describes geographic delivery control, not frequency-based passed requests.
Increase ad exposure is incorrect because frequency caps limit repeated exposure to the same users.
Source for verification
https://support.google.com/displayvideo/answer/9565171
https://support.google.com/displayvideo/answer/2696786
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