Question: Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
- Via representatives from Display & Video 360
- Via advertisers
- Via publishers
- Via both advertisers and publishers
Explanation
For exchanges integrated with deal sync, the sell-side starts the negotiation outside Display & Video 360 and syncs the deal into the buyer workflow. The buyer can then import the negotiation by using the deal ID, order ID, or Marketplace ID. This process depends on the exchange or inventory seller generating the synced negotiation first. In Display & Video 360, the synced deal is reviewed, negotiated, and accepted after it becomes available.
Why the other options are incorrect
Advertisers cannot originate synced negotiations unless the seller-side system has first created and synced the deal.
Representatives from Display & Video 360 do not launch deal sync negotiations on behalf of the buyer.
Both advertisers and publishers is incorrect because the synced negotiation must begin from the sell-side integration.
Source for verification
https://support.google.com/displayvideo/answer/7505945
https://support.google.com/displayvideo/answer/9900183
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