Question: Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
- Budget bid strategies
- Data-driven attribution
- Custom Floodlight variables
- Conversion cart data
or
- Customised Floodlight variables
- Budget bid strategies
- Data-driven attribution
- Conversion basket data
Explanation
Custom Floodlight variables capture additional conversion details that standard conversion tracking does not include. In Search Ads 360, they can pass values such as product type, category, or other business-specific attributes into reporting. This helps compare how different supplement varieties contribute to conversions. The added conversion detail can then support more precise analysis across product lines.
Why the other options are incorrect
Data-driven attribution assigns credit across touchpoints, but it does not capture product variety details within a conversion.
Conversion cart data reports cart-level purchase contents, but the question focuses on passing custom conversion attributes.
Budget bid strategies manage spend and bidding goals, not conversion detail collection.
Source for verification
https://support.google.com/sa360/answer/13622280?hl=en
https://support.google.com/sa360/answer/13567857?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Search Ads 360" page.