Question: You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
- Programmatic Guaranteed deal or Preferred deal
- Open Auction deal or Private Auction deal
- Private Auction deal or Preferred deal
- Open Auction deal or Programmatic Guaranteed deal
Explanation
Non-guaranteed auctions and non-guaranteed fixed deals provide negotiated publisher access without a reserved impression commitment. This fits a campaign that needs premium placement but may need to stop buying based on external conditions. Preferred deals use fixed pricing, while private auctions allow selected buyers to compete for inventory. These deal types provide more flexibility than guaranteed inventory because delivery is not locked to a contracted impression volume.
Why the other options are incorrect
Open Auction deal or Programmatic Guaranteed deal is incorrect because open auction is not direct premium access, and guaranteed deals reduce flexibility.
Programmatic Guaranteed deal or Preferred deal is incorrect because guaranteed inventory is not ideal when the buyer may need to back out.
Open Auction deal or Private Auction deal is incorrect because open auction does not provide the negotiated publisher relationship required.
Source for verification
https://support.google.com/displayvideo/answer/7243138
https://support.google.com/displayvideo/answer/3423616
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