Question: You're running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
- Location
- Lead form
- Sitelinks
- Product feed
Explanation
A product feed connects products from Google Merchant Center to eligible video ads, making the campaign more suitable for online sales. It allows viewers to see relevant product imagery and details directly alongside the video creative. In Video action campaigns, this supports conversion-focused shopping behavior without requiring separate manual campaign structures. Google states that adding product feeds to Video action campaigns can help increase conversions at a lower cost.
Why the other options are incorrect
Lead form is used to collect customer information, not to showcase purchasable products for online sales.
Sitelinks can send users to additional pages but do not create a product-based shopping experience.
Location supports visits to physical business locations, not online product sales.
Source for verification
https://support.google.com/google-ads/answer/10430643
https://support.google.com/google-ads/answer/10147229
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.