Question: Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?
- Product and brand consideration
- Brand awareness and reach
- Online sales
- Lead generation
Explanation
A consideration-focused Google video campaign is suitable when the goal is to keep people engaged with the brand beyond initial awareness. It supports deeper interaction by encouraging viewers to watch, explore, and think about the brand when making future decisions. Retention and loyalty depend on repeated relevance and continued engagement, not only first-time reach or immediate conversion. Video formats optimized for consideration help maintain brand presence with audiences who may already know the business.
Why the other options are incorrect
Lead generation focuses on collecting prospect information, not strengthening loyalty.
Brand awareness and reach is designed for broad exposure, not continued engagement.
Online sales focuses on direct purchase actions, not retention-focused brand engagement.
Source for verification
https://support.google.com/google-ads/answer/2375464
https://support.google.com/google-ads/answer/6052202
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.