For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

Question: For your Google video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?

  • Life events
  • Infinite taxonomy audiences
  • Affinity audiences
  • Custom audiences

Explanation

Custom audiences let advertisers reach people based on signals such as keywords, URLs, and apps related to their business. Browsing similar websites is a website-based intent signal, which makes this audience solution the right fit. In Google video campaigns, these signals help Google Ads find users with relevant interests or intent. This is more precise than using broad interest categories because the audience is built around advertiser-defined inputs.

Why the other options are incorrect

Infinite taxonomy audiences are automated interest-based segments, not manually defined around similar websites.

Affinity audiences are based on broad interests and habits, not specific website signals.

Life events target major personal milestones, not browsing behavior related to similar websites.

Source for verification

https://support.google.com/google-ads/answer/9805516

https://support.google.com/google-ads/answer/2497941

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Certification" page.

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